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The Moustache Campaign: Moochie Walk for Equality

Friday, the 23rd saw the women of Bangalore manning up to sport the moustache.

Wooplr launched The Moustache Campaign as an attempt to amalgamate fashion and social awareness using the moustache as a symbol of a free and equal woman, who isn’t held down by societal constraints or clichéd stereotypes.

Part of the campaign was The Moochie Walk which was organised on Church Street and Brigade Road this Friday. Participant women walked along the streets, shopped and went about their regular agenda while sporting the moustache. heads turned, people whispered and crowds tittered. The walk actually reinforced that it’s only when one asks questions that gender stereotypes can be broken and myths are busted. The why’s and how’s of the status quo for women were discussed with passersby and the fever caught on. The whole street did sport the moustache - men, women and children.

We had businesses participating in the campaign as well. Coconut Grove, Krispy Kreme and The Only Place joined the campaign with much enthusiasm to sport the moustache. Sponsors Cupcakery and Liqaish made the walk that much more fun with chocolates and cupcakes. 

All in all it does seem like it’s only with a bit of humour that one can look at leveling these long prevalent societal concerns. for those of you who missed out on the walk, we have put together a quick collection of snapshots.

Take a look at the Moochie Walk through the Wooplr lens:


Aswira
takes the moustache for a twirl.

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The Moustache moment of wonder for Srishti

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Ketki feels tres Parisienne

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We bumped into them right outside Coco Grove

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And they found us an equivalent original Moosh.

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The other Ayesha on behalf of Cupcakery sports the moustache too!

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They stopped to read… To listen…

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And then joined us to participate!

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We did have a feel of the backstage at a Fashion Week. They look gorgeous with the moustache as well.

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And KrispyKreme joins the bandwagon!

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The femme fatale prevailed. Much hair was flipped, and killer looks were thrown over the shoulder

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And then the ‘staches moved to make way for food!

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A few more originals to be proud of come Movember.

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Sisters in crime - The 3 Moustacheers.

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Because good times ultimately lead to The Only Place!

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The walk hit the right chords. Let us live by the spirit of the walk and sport the moustache in our daily life as well. Meanwhile take a look at the photo quotes posted on Wooplr’s Facebook page and help the participants win that elusive goodie bag!

Woop!

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Filed under Wooplr wooples woople Women empowerment women womens fashion moustache moustache campaign mustache gender gender equality stereotypes Social media Bangalore church street brigade road the only place krispykreme coco grove coconut grove

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